Imp Gaming makes products that ship around the world. Over the past five years we have designed more than twenty different packaging designs for them, building the kind of relationship where they keep coming back for the next product and the next.
A growing product business that needed packaging to match. Each new product was a chance to get the design right for shelves and customers in different countries, and to keep a consistent quality across the whole range.
A growing range that needed packaging to match its quality
Designs that had to work for customers in several countries
A need for a reliable design partner, not a one-off
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
Product and packaging design
We design the product and packaging for Imp Gaming, getting each release looking right for the shelf and the customer.
Built for a global shelf
The designs are made to work for customers across more than six countries, keeping quality consistent wherever they land.
A relationship, not a one-off
Over five years and more than twenty designs, Imp Gaming keeps coming back, which is the part we are proudest of.
Over five years we have created more than twenty packaging designs for Imp Gaming, for products that now ship to more than six countries. The numbers matter, but the real result is a relationship built on work they trust enough to keep coming back to.
A look at what we made
Read a little more of the work
A relaunch that matched the brand to the line-up
+321% revenue, year on year
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Eight years of word of mouth, turned into a growth engine
+235% new customers, and a team a third bigger
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An internal learning platform that trained the medical team from anywhere
A learning platform and app for the whole medical team
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