DonnyFest is an independent music festival in Doncaster. After outgrowing its original home, the festival made a fresh start under a new name and a new brand. The first edition booked a genuinely strong line-up, James Bay among the names, but the brand and marketing hadn't yet caught up with the ambition, and the turnout didn't reflect the quality on the bill. We were brought in to change that before the next edition.
Everything needed for a great festival was already there. It just wasn't being presented like one yet. The website didn't reflect the calibre of the names on the poster, the booking journey asked for more clicks than it needed, and brand, social, email, PR and ads were all running separately rather than as one machine.
A website that undersold a festival with serious names on the bill
A booking journey with more clicks than it needed, costing sales
Brand, social, email, PR and ads running separately, not as one machine
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
A brand that looked the part
We gave the festival a confident visual identity and upgraded every graphic and asset, so it looked as solid and established online as it felt in the field.
A website that earned trust
We rebuilt the site so it read as a real, well-run event, then streamlined the booking journey, cutting the clicks from landing to ticket and making the whole process easier for the buyer.
One marketing machine
We took on the whole engine: social media, email marketing, PR outreach, and paid ad strategy and management, all pulling in the same direction and all on-brand.
A consistent presence
From the first ad to the order confirmation, the festival showed up as one joined-up brand wherever people met it.
The relaunch landed. Year on year, revenue rose 321%, orders 253% and ticket sales 246%. Website traffic was up 1,000% as the new site and campaigns sent people to a booking journey that actually converted. The audience grew across every channel, and the reach grew faster still: Instagram followers up 39% with reach up 58%; Facebook followers up 21.5% with reach up 237%; and on TikTok, followers up 146% with views up 1,500%. A festival that already had the line-up now had the brand, the platform and the audience to match.
A look at what we made
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