Matrix Consulting Engineers had spent eight years building a strong reputation almost entirely on word of mouth, with very little marketing behind it. That alone had grown them into a busy, respected practice. But they had reached the size where they wanted to grow on purpose rather than by referral, and they decided to put real effort into marketing and sales for the first time. They brought us in to build that engine with them.
We started with a full look at their online presence, and one thing stood out immediately. The website told visitors which sectors Matrix worked in, but not a single service they actually offered. People arriving with a live project had no way to see what Matrix could do for them, and even long-standing clients were unaware of much of the range. The reputation was there. The shop window wasn't.
A website that listed the sectors they served, but none of the services they offered
Eight years of steady growth on word of mouth alone, with no engine to scale it on purpose
Existing clients unaware of much of what Matrix could actually do for them
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
We learned the business inside out
Before anything else, we did deep research into Matrix, their competitors and the wider construction industry. From that we built a strategy, customer personas and a SWOT analysis, so every decision that followed was grounded in how their market actually buys.
A website that finally sold the work
We designed a brand new services section for the site and brought more than thirty service offerings to the surface, so both new buyers and existing clients could see the full range Matrix had quietly been delivering all along.
A LinkedIn presence with real reach
We built a LinkedIn strategy across both the directors' personal profiles and the company page, publishing several times a week. It grew their reach and showed existing customers services they never knew Matrix provided.
New pipeline, found at the source
We created cold outreach systems to identify live construction projects and contact the people involved directly, and added a weekly blog covering case studies, educational content and industry news to keep Matrix visible between conversations.
Across the first twelve months, moving from word of mouth to a deliberate marketing engine showed up right across the business. Website visitors climbed by more than 160%, and the new services section meant the people landing there could finally see everything Matrix offered. New customer numbers grew by 235%, website form submissions and enquiries more than doubled, and the quality of the work coming in rose too: the average project came in 53.5% larger, and the typical quote value increased by 181%. The new demand let Matrix grow their team by more than a third, taking on over 35% more people to deliver it all.
A look at what we made
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