Autoworkz was relying on third-party platforms like ClickMechanic to find work. It brought jobs in, but it meant competing on someone else's terms and handing over margin. They wanted to stand on their own. In under three years we helped them become a self-sufficient brand with a steady flow of their own customers.
A good garage doing great work, but with its growth tied to platforms it did not control. There was no real website to send people to, almost no organic presence, and no system for turning happy customers into the reviews that win the next ones.
Growth dependent on third-party platforms and their fees
No website or organic presence of their own to be found on
Plenty of good work, but few reviews to prove it to the next customer
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
A website of their own
We built Autoworkz a website that stood on its own, so they no longer needed a third-party platform to be found or booked.
Google Ads that pay their way
We built and manage a paid search strategy that brings a consistent flow of customers at around £6.84 a conversion, off 50p clicks.
A blog that made them the experts
A focused blog strategy positioned them as national specialists for certain jobs. A couple of those articles now bring people in from all over the country for that exact work.
Reviews that build trust
A simple review strategy turned good jobs into proof, and helped make them one of the best-reviewed mechanics in Leeds.
In under three years Autoworkz went from leaning on third-party platforms to running as a self-sufficient brand. Google Ads brings more than 230 new customers a year at £6.84 a conversion, the blog has made them national specialists for certain jobs with people travelling in from across the country, and 266 five-star reviews have made them one of the best-rated mechanics in Leeds.
A look at what we made
Read a little more of the work
A relaunch that matched the brand to the line-up
+321% revenue, year on year
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Eight years of word of mouth, turned into a growth engine
+235% new customers, and a team a third bigger
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An internal learning platform that trained the medical team from anywhere
A learning platform and app for the whole medical team
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