A relaunch that matched the brand to the line-up, +321% revenue year on year
Overview.
The opportunity.
A platform working against the product
6.4-second mobile loads, a five-step checkout and no subscription option, for a product people buy every month.
Ad spend flying blind
Twelve months of paid campaigns with no conversion tracking. Nobody could say which pound was working, so none of them improved.
An unmined email goldmine
38,000 engaged subscribers receiving two emails a year. No welcome flow, no abandoned-cart recovery, no replenishment reminders.
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
Brand refresh
A sharpened identity and voice that carried the roastery's wholesale credibility into DTC, premium, warm, unmistakably Kindred. Packaging, photography direction and a design system built to convert.
Shopify replatform, conversion-led
A ground-up Shopify build: sub-two-second loads, one-page checkout, subscriptions as the default path, and product pages engineered around the questions real customers ask before they buy.
Paid social engine
Full-funnel Meta and TikTok campaigns with reliable tracking from day one. Weekly creative testing, audiences built from first-party data, and budget reallocated to winners every single week.
Email flows that print revenue
Welcome, abandoned-cart, replenishment and win-back flows in Klaviyo, plus two campaigns a week. Email went from two sends a year to 31% of online revenue.
The results.
A look at what we made
Read a little more of the work
Eight years of word of mouth, turned into a growth engine
+235% new customers, and a team a third bigger
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An internal learning platform that trained the medical team from anywhere
A learning platform and app for the whole medical team
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From third-party platforms to a self-sufficient brand
230+ new customers a year from Google Ads
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