Doncaster Fear Factory is a seasonal scare attraction that was paying high fees to sell tickets through third-party platforms. We built a bespoke booking system into their WordPress website, so they could stop paying those fees and start earning their own. The money it freed up went straight back into marketing and design with us.
A popular attraction losing money on every ticket to a third-party platform, with no control over the booking experience. The fees were a pure cost. With the right system, they could be turned into a revenue stream that funded growth.
High fees paid to third-party ticketing on every sale
No control over the booking experience or the customer data
Quiet periods that needed marketing to fill
How we did it
We sequenced the work so each step set up the next, getting the foundation right first, then building on it. One plan, run as a single piece of work rather than separate projects.
A booking system of their own
We built a bespoke booking system into their WordPress site, so every ticket was sold and managed in-house with no third-party platform in the middle.
Fees that fund growth
Their own modest booking fee turned a cost into income, and that income funded the marketing and design work that followed.
Marketing the quiet periods
We took on social media strategy and campaigns that lifted sales during the quieter parts of the season.
Bringing the experience to life
We added app design, a 3D attraction map, merchandise design, video and graphics, so the brand felt as good online as the attraction does in person.
The bespoke booking system saved Doncaster Fear Factory £2.50 on every order and, through a small booking fee of their own, turned ticketing from a cost into a revenue stream. That money funded the marketing, which lifted sales by 50% during the quiet season, with every booking now taken in-house and nothing paid to third-party platforms.
A look at what we made
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Eight years of word of mouth, turned into a growth engine
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A learning platform and app for the whole medical team
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