The 50-point website conversion checklist
The pre-launch and audit checklist we run on every build. Above-the-fold, trust, friction, speed and measurement, scored in under an hour.
Get the checklist
A clear set of checks across five areas
Most websites lose revenue in the same five places. This checklist walks you through all of them, the way we do on every client audit.
Inside, you'll score your site across the above-the-fold offer and clarity, trust and proof, form and checkout friction, page speed, and analytics and measurement. Each point includes what good looks like and how to fix it quickly.
Above-the-fold checks
The few seconds that matter most: headline clarity, the so-what test, a visible call to action, hero imagery and how the fold behaves on a phone. This is where many sites lose people.
Trust & proof signals
The evidence layer: testimonial quality, proof sitting beside the promise, case study depth, guarantees, credentials and the cues that reassure people at the moment of commitment.
Forms & friction
Everything between intent and action: field counts, error handling, the order of steps, microcopy, and the quiet killers, hidden pricing, PDF detours and dead-end thank-you pages.
Speed & technical
Core Web Vitals, image discipline, font loading, third-party script weight, mobile rendering and the technical hygiene that quietly adds up over time.
Measurement & iteration
Whether you can learn from your traffic: event tracking, form analytics, scroll depth, attribution that makes sense and the monthly review that keeps a site improving.
Plus: the scoring sheet
A simple scoring system that turns your answers into one readiness score and a ready-made order for your fix list, so you know where to start.
Get your copy
Add your details and the checklist lands in your inbox in a minute, the PDF, the scoring sheet and a short note on how we run it on client sites.
No noise. An occasional useful email at most, and you can unsubscribe in one click.
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