How healthy is your marketing?
Ten quick questions across the things that move the needle. Answer honestly and you'll get a score out of 100, plus the areas worth fixing first.
Can you explain what you do, who for and why you're different in one sentence?
Do your logo, colours and tone look consistent everywhere a customer meets you?
Does your website reliably turn visitors into enquiries or sales?
Is your site genuinely fast and easy to use on a phone?
Do you show up when people search the terms your customers actually use?
Do AI assistants mention you when asked about your category or service?
If you run ads, are they profitable and properly tracked?
Do you nurture leads and customers with email, not just one-off blasts?
Do you post consistently with a clear purpose behind it?
Can you see which marketing actually drives revenue?