The guides and templates we actually use
Practical checklists, templates and field guides, the same ones we use with clients. Free to take and use. If you'd rather we ran them with you, get in touch.
What should your website cost? Calculator
Answer a few quick questions about your build, pages, design, features and content, and get a realistic UK price range in seconds.
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Marketing health checker
Score your marketing across ten areas, brand, website, SEO, ads, email and more, and see where your biggest, fastest wins are hiding.
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The website launch checklist
Forty-plus go-live checks across content, SEO, performance, analytics and security, tick them off before you flip the switch.
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Social media image & video size cheat sheet
Up-to-date image and video dimensions, aspect ratios and limits for every major platform, plus quick posting tips. Bookmark it.
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Marketing jargon buster
Plain-English definitions for the marketing acronyms and buzzwords, from CAC and CTR to top-of-funnel, with no fluff.
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AI jargon buster
LLMs, tokens, RAG, agents and prompts, explained simply for business owners who want to use AI without the hype.
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Web design jargon buster
Hosting, CMS, responsive, above the fold, Core Web Vitals, the web design and build terms you'll actually hear, decoded.
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The 50-point website conversion checklist
The pre-launch and audit checklist we run on every build. Above-the-fold, trust, friction, speed and measurement, scored in under an hour.
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Homepage wireframe kit
Six homepage layouts for SaaS, service, eCommerce and local businesses, annotated section by section with what goes where, and why.
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The AI SEO field guide 2026
How to earn citations in AI answers, structure content for answer engines, and track visibility where rank trackers can't see.
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Google Ads account audit template
The 38-row audit sheet that routinely finds four figures of monthly wasted spend. Match types, locations, conversions and creative.
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Brand messaging workbook
The positioning exercises we run in client workshops. Settle your category, your difference, and the one sentence that sells you.
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Email flow blueprints
Five email sequences that matter for revenue: welcome, abandoned cart, post-purchase, win-back and lead nurture, mapped message by message.
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